Abstract This qualitative study examined the drinking ritual of 21st birthday celebrations among college student binge drinkers to gain insights that can lead to more effective campaign strategies. Through depth interviews, a pattern of intense peer pressure emerged, not only for the person turning 21, who is expected to be the “drunkest,” but for friends, who make the night risk free by giving the birthday person a “free pass.” Because each plays a role in a ritual that celebrates the “ultimate cliffhanger,” campaign strategies aimed solely at the person turning 21 are not sufficient to change behavior. The pros and cons of alternate approaches are explored.

中文翻译：

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The Ultimate Cliffhanger：21岁以下的竞选策略和极端饮酒习惯

摘要这项定性研究检查了大学生狂饮者中21岁生日庆祝活动的饮酒习惯，以获取有助于制定更有效运动策略的见识。通过深度访谈，出现了一种巨大的同伴压力模式，不仅对于21岁的人来说是最“醉汉”，而且对于朋友来说，他们通过为生日者提供“免费通行证”而使夜晚无风险。 ” 因为每个人都在庆祝“终极绝望者”的仪式中发挥作用，所以仅针对21岁的人的竞选策略不足以改变行为。探讨了替代方法的优缺点。