Abstract While advertising processes are complex and changing, the same ethical problems endure, including those relative to organizational challenges. Yet research affords little attention to challenges influencing ethical awareness in advertising, such as those related to new business. In response to the call for an organizational approach to advertising ethics, ethnographic field work and 45 one-on-one interviews were conducted regarding perceptions of advertising ethics, organizational challenges, and the relationship between the two. Findings suggest that financial pressures related to new business challenges influence how members perceive ethics such as advertising harmful products.

中文翻译：

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道德与生存：广告道德与新业务挑战之间的关系

摘要尽管广告流程复杂且不断变化，但相同的道德问题仍然存在，包括与组织挑战有关的道德问题。然而，研究很少关注影响广告道德意识的挑战，例如与新业务有关的挑战。为响应对广告道德的组织方法的呼吁，民族志实地工作和对广告道德的观念，组织挑战以及两者之间的关系进行了45次一对一的访谈。调查结果表明，与新业务挑战相关的财务压力会影响会员如何看待道德规范，例如宣传有害产​​品。