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Determinants of convention attendees’ willingness to pay for additional programs
Journal of Convention & Event Tourism Pub Date : 2020-02-25 , DOI: 10.1080/15470148.2020.1731727
Bun Hi Kim 1 , Seongseop (Sam) Kim 1 , Munhyang (Moon) Oh 1
Affiliation  

Abstract Prior to developing addition programs in a convention a convention organizer wants to identify attendees’ willingness to participate in the program. One of the most important factors which lead to their participation is price. Therefore, this study aimed to explore factors which can determine convention participants’ willingness to pay for additional programs. According to the results of binary logistic regression analysis, attendees who wanted to expand their knowledge and socialization showed a willingness to pay for extra programs for post-conference local tours. Based on investigating the significance level (p < .001) women showed a higher intention to pay for the extra programs than men did. Those who had their own company had a higher intention to pay for the 1:1 private golf lesson with a former LPGA star than did those who were working for a private company or others. Results of this study help development of additional programs in a convention.

中文翻译:

决定与会者参加额外计划的意愿的决定因素

摘要在会议中开发附加程序之前,会议组织者希望确定与会者参加该程序的意愿。导致其参与的最重要因素之一是价格。因此,本研究旨在探讨可以确定公约参加者支付额外计划的意愿的因素。根据二元逻辑回归分析的结果,想要扩展知识和社交活动的与会人员表示愿意为会后当地旅游支付额外的计划。根据调查的显着性水平(p <.001),女性比男性更愿意为额外的项目付费。拥有自己公司的人更愿意为1:与以前在私人公司或其他公司工作的人相比,有一位前LPGA明星参加的私人高尔夫球课。这项研究的结果有助于在公约中开发其他程序。
更新日期:2020-02-25
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