ABSTRACT As part of this special issue on validity, this essay addresses practices for research in both measurement and methodology through the lens of the philosophy of science. The essay has three primary objectives. First, it seeks to outline seminal characteristics of science, identifying practices that scientists must adopt in research for their work to be more scienctific. Second, the essay notes best practices for conducting science in the field of communication. Finally, the article concludes with discussion of the future of communication science.

中文翻译：

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做传播科学：关于提出更有效主张的想法

摘要 作为这个关于有效性的特刊的一部分，本文通过科学哲学的视角探讨了测量和方法论研究的实践。这篇文章有三个主要目标。首先，它试图概述科学的开创性特征，确定科学家在研究中必须采用的实践，以使他们的工作更加科学。其次，本文指出了在传播领域开展科学的最佳实践。最后，文章最后讨论了传播科学的未来。