Abstract This article proposes Ullapoolism, a post-data, activist, autoethnographic epistemology for contemporary book culture studies. It begins by addressing the challenges of contemporaneity and multidisciplinarity in researching the creation, circulation and use of books. We identify a rigidity that limits existing theoretical frameworks for the study of book cultures, and a paucity in existing research modes – including those from literary sociology, the digital humanities and cultural analytics – that collect, count and model book cultures. Our alternative epistemology, Ullapoolism, draws on two modes of action developed by the Situationist International – détournements, mischievous re-inscriptions of existing cultural artefacts; and dérives, active drifts through space attuned to emotion – and addresses potential predicaments including recuperation and entanglement. The situated knowledge produced through this epistemology has practical applications. Fields are not neutral, and as mischief-making activists, we use creative critique and playful experimentalism to oppose structural inequity. Ullapoolism therefore offers a future programme for both cultural analysis and scholarly activism.

中文翻译：

---

乌拉普勒主义的认识论

摘要 本文提出了 Ullapoolism，这是一种用于当代图书文化研究的后数据、激进主义、自主民族志认识论。它首先解决了研究书籍的创作、流通和使用时的当代性和多学科性挑战。我们确定了限制现有书籍文化研究理论框架的僵化，以及现有研究模式的匮乏——包括来自文学社会学、数字人文和文化分析的——收集、计数和建模书籍文化。我们的另一种认识论，阿勒浦主义，借鉴了情境主义国际发展的两种行动模式——绕道，对现有文化文物的恶作剧重新铭文；并得出，主动漂移通过空间与情感相协调——并解决潜在的困境，包括恢复和纠缠。通过这种认识论产生的情境知识具有实际应用。Fields 不是中立的，作为恶作剧的积极分子，我们使用创造性的批评和有趣的实验主义来反对结构性不平等。因此，阿勒浦主义为文化分析和学术行动主义提供了一个未来的计划。