ABSTRACT An article in The Atlantic ‘Quantifying the Ed-Tech Market’ (2015), which draws on a review by the Education Technology Industry Network, reports that the U.S. Ed-tech market totalled $8.38 billion in the 2012–2013 academic year, which is up from $7.9 billion the year before, and up 11.7 per cent from 2009. K-12 online course revenue including any digital curriculum increased some 320% and the testing and assessment market, the largest single category, generated $2.5 billion. The New Zealand business organisation EDTechNZ, indicates on its website that educational technology is the fastest growing sector of a global smart education market worth US$100 billion, forecast to grow to US$394 by 2019. The same source indicates that Cloud-based educational technology is accelerating at 20% growth per annum and is forecast to reach US$12 billion by 2019. These returns are unequalled by most other economic sectors. Our concern in this article is that the market imperative based on selling has become a driving logic for digital technologies in schools while learning gets lost in the rush for companies to profit from schools, creating de facto privatisation by stealth. Aspects of the New Zealand educational context are used to illustrate our thinking, especially since most educational provision is still state owned and taxpayer funded.

中文翻译：

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出售，出售，出售或学习，学习，学习？新西兰教育系统中的EdTech市场-隐身私有化？

摘要根据教育技术产业网络的评论，《大西洋'量化教育技术市场》（2015年）中的一篇文章报道说，2012-2013学年，美国教育技术市场总额为83.8亿美元，与去年的79亿美元相比增长了11.7％。K-12在线课程收入（包括任何数字课程）增长了约320％，最大的单一类别考试和评估市场创造了25亿美元。新西兰商业组织EDTechNZ在其网站上指出，教育技术是全球智能教育市场中增长最快的部门，价值1000亿美元，预计到2019年将增长到394美元。同一消息来源表明，基于云的教育技术正以每年20％的速度增长，预计到2019年将达到120亿美元。这些回报是大多数其他经济部门所无法比拟的。我们在本文中所关注的是，基于销售的市场势在必行已成为学校数字技术的驱动逻辑，而学习却因公司急需从学校获利而迷失了方向，实际上是通过隐身来实现私有化。新西兰教育环境的各个方面都可以用来说明我们的想法，特别是因为大多数教育设施仍是国有且由纳税人资助。我们在本文中所关注的是，基于销售的市场势在必行已成为学校数字技术的驱动逻辑，而学习却因公司急需从学校获利而迷失了方向，实际上是通过隐身来实现私有化。新西兰教育环境的各个方面都可以用来说明我们的想法，特别是因为大多数教育设施仍是国有且由纳税人资助。我们在本文中所关注的是，基于销售的市场势在必行已成为学校数字技术的驱动逻辑，而学习却因公司急需从学校获利而迷失了方向，实际上是通过隐身来实现私有化。新西兰教育环境的各个方面可用来说明我们的想法，尤其是由于大多数教育设施仍是国有且由纳税人资助的。