Abstract The current study examines the persuasive effects of interactivity on smokers’ quitting intentions moderated by their self-efficacy to quit. A single-factor experiment (screenshot versus video versus interactive condition) with 170 current smokers was conducted to examine the potential of interactivity in enhancing feelings of telepresence, which may increase smokers’ quitting intentions and diminish their defensive responses. The results demonstrated that the positive effects of interactivity on feelings of telepresence were significant for smokers who have low or moderate self-efficacy to quit. The enhanced feelings of telepresence led to less defensive responses and greater quitting intentions among smokers who have low or moderate self-efficacy to quit. Theoretical and practical implications are discussed.

中文翻译：

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互动对低自我效能感的吸烟者有更多好处：互动与自我效能感对防御反应和戒烟意愿的综合影响

摘要目前的研究探讨了交互作用对吸烟者戒烟意图的说服作用，而吸烟者的戒烟自我戒断能力会缓解烟瘾。进行了一项针对170名当前吸烟者的单因素实验（屏幕快照，视频与互动条件），以检查互动性在增强远程呈现感方面的潜力，这可能会增加吸烟者的戒烟意愿并减弱其防御反应。结果表明，交互作用对远程呈现感觉的积极影响对于戒烟自我效能低或中等的吸烟者而言非常重要。临场感增强导致吸烟者自我戒备的能力较低或中等时，其防御反应减少，戒烟意图增强。讨论了理论和实践意义。