ABSTRACT Legacy advocacy organizations face growing competition from digitally native organizations. Interviews with leaders and staff of both types of organizations reveal that legacy NGOs with professionalized and staff-led advocacy strategies are less comfortable than digital natives to cede substantial control over campaigns to their supporters. At the same time, legacy NGOs and digital natives acknowledge similar challenges with regard to enhancing the civic agency of their supporters. Digital natives are more open to online feedback and supporter-led actions, while both types of organizations report similar challenges in utilizing digital tools for sustained and long-term organizing.

中文翻译：

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民主宣传？：数字工具如何塑造国际非政府行动主义

摘要传统的倡导组织面临着来自数字本地组织的日益激烈的竞争。对这两种类型的组织的领导人和员工的采访都显示，拥有专业化和员工主导的倡导策略的传统非政府组织不如数字原生代人那么愿意将对竞选活动的实质控制权交给支持者。同时，传统的非政府组织和数字原住民也承认在增强其支持者的公民代理权方面面临类似的挑战。数字本地人更愿意接受在线反馈和支持者主导的行动，而这两种类型的组织都报告了在利用数字工具进行持续和长期组织方面的类似挑战。