ABSTRACT This article examines how the UK political organization Momentum uses social media within its campaigning. Drawing on a mixed-method research design, combining interviews with activists in Portsmouth and discourse analysis of content posted on Facebook and Twitter, this article tests whether the leadership provides meaningful influence for members. At the national level, there is little evidence of Momentum fulfilling its “people-powered” vision. Instead, supporters are instructed to undertake tasks at the direction of the leadership. However, this is not a straightforward case of controlled interactivity. The local group in Portsmouth is semi-autonomous, providing member-driven advocacy that is coordinated through a Facebook Group. By using social media to underpin different organizational norms and campaigning tactics at different spatial levels, Momentum represents a “movement faction”.

中文翻译：

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冒充运动的政党内部的政党？动量作为运动派系

摘要本文探讨了英国政治组织动量如何在竞选活动中使用社交媒体。利用混合方法的研究设计，结合朴茨茅斯活动人士的访谈以及对Facebook和Twitter上发布内容的话语分析，本文测试了领导者是否对成员产生了有意义的影响。在国家一级，几乎没有证据表明动量能实现其“以人为本”的愿景。相反，指示支持者在领导的指导下执行任务。但是，这不是交互性受控的直接案例。朴茨茅斯的当地团体是半自治的，通过会员小组进行协调，提供会员驱动的倡导。