ABSTRACT This study sought to understand whether people’s exposure to online quiz questions about politics could pique people’s interest in political news and politics. An online experiment (N = 585) showed support for a mediation model that demonstrated the psychological process by which taking an online political quiz could boost interest in political news and politics. Results showed that exposure to the quiz indirectly increased interest in politics and political news and intention to get politically engaged, mediated through perception of political knowledge. Results are discussed in relation to the benefits of interactivity as an engagement tool for news websites and shed light on how the mere exposure effect operates online.

中文翻译：

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探索在线政治测验如何提高对政治，政治新闻和政治参与的兴趣

摘要本研究旨在了解人们是否接触在线有关政治的测验问题是否会激起人们对政治新闻和政治的兴趣。一个在线实验（N = 585）显示了对调解模型的支持，该模型演示了心理过程，通过该过程进行在线政治测验可以提高人们对政治新闻和政治的兴趣。结果表明，参加测验间接地增加了对政治和政治新闻的兴趣，并通过对政治知识的感知来调解了参与政治的意愿。讨论了有关交互性作为新闻网站参与工具的好处的结果，并阐明了单纯的曝光效应如何在线运行。