ABSTRACT Fake news has trumped up attention across cultures from the United States Elections to the Arab Spring. While political marketers have long used the language of fear and persuasion in their messaging, social media has intensified its impact. The purpose of this study is to investigate the influence of demographics and culture on the spread of fake news via social media. Based on a quantitative study, it finds that culture has the most significant impact on the spread of fake news. Results shows that age and not gender or education has a greater influence on the acceptance of fake news in particular cultures.

中文翻译：

---

假新闻：人口统计和文化在社交媒体上的接受程度

摘要从美国大选到“阿拉伯之春”，假新闻吸引了各种文化的关注。尽管政治营销人员长期在消息传递中使用恐惧和说服的语言，但社交媒体已增强了其影响力。这项研究的目的是调查人口统计和文化对通过社交媒体传播假新闻的影响。根据定量研究，它发现文化对假新闻的传播影响最大。结果表明，在特定文化中，年龄而不是性别或教育对假新闻的接受具有更大的影响。