Abstract This research seeks to investigate the role of gender in the relationship between e-banking dimensions and customer retention. A measure of the key constructs was developed based on prior research. A survey approach was adopted to gather the research data. The study is guided by the social script theory. Gender plays different roles in the relationship with e-banking dimensions and customer retention. The study provides critical evidence to support the social script theory, such that gender moderates the relationships between convenience, website design and customer retention. The study aids managers of banks to recognize e-banking components that are not affected by gender and those that are ingrained. This has implications for e-banking segmentation strategies and tactics. Gender issues are important to the local and national economies, and also the global community. The study is focused on a specific industry and thus curtails our understanding in other sectors of the economy.

中文翻译：

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性别，电子银行和客户保留

摘要本研究旨在探讨性别在电子银行规模与客户保留之间的关系中的作用。在先前研究的基础上，对关键构架进行了评估。采用了调查方法来收集研究数据。该研究以社会脚本理论为指导。性别在与电子银行规模和客户保留率的关系中扮演不同的角色。该研究提供了支持社交脚本理论的重要证据，从而使性别能够调节便利性，网站设计和客户保留之间的关系。该研究帮助银行管理者认识到不受性别影响和根深蒂固的电子银行业务。这对电子银行细分策略和策略具有影响。性别问题对当地和国家经济至关重要，还有国际社会 该研究专注于特定行业，因此削弱了我们对经济其他部门的理解。