Abstract The poor, with a population of about four billion and a staggering annual purchasing power of US$6 trillion, qualify to be a significant market, particularly for the consumer-packaged goods (CPGs). The poor spend a substantial part of their incomes on CPGs by necessity and the quantity of CPGs consumed by them per annum, again, commensurate with the quantity of CPGs consumed annually by the other income groups. So, the poor seem promising to provide new growth avenues to the CPG firms provided that the firms understand the consumer behavior of poor well. This paper extends consumer behavior literature on the poor, which still is at a stage of nascence, on the aspect of their shopping predilections. Particularly it evaluates the price, quality and brand related shopping predilections of the poor for CPGs and then establishes the inter-relatedness amongst them.

中文翻译：

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购物方向及其相互关系：对CPG穷人的研究

摘要贫困人口约40亿，年购买力达到惊人的6万亿美元，有资格成为一个重要的市场，特别是对于消费品（CPG）。穷人根据需要将其收入的很大一部分花在了CPG上，他们每年消费的CPG数量再次与其他收入群体每年消费的CPG数量相称。因此，穷人似乎有希望为CPG公司提供新的增长途径，只要这些公司能够很好地了解穷人的消费行为即可。本文将关于仍处于萌芽阶段的穷人的购物行为方面的消费者行为文献加以扩展。特别是它评估价格，