It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing. All scholars are invited to contact me if you would like to recommend or review a book. I would also like to invite you to submit your best research papers in the international, cross-cultural, and cross-national areas for publication consideration in the Journal of Global Marketing (JGM). Please visit the journal website (web link provided in the reference section) to check out our Associate Editors and ERB members, as well as review a list of research topics covered in the Aims and Scope of the journal. It is my pleasure to welcome you to the Volume 32, Number 4, issue of the Journal of Global Marketing. In this issue, we have included five excellent articles on new perspectives in international consumer behavior research.

中文翻译：

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国际消费者行为研究的新视角

我们的目标是在顶级期刊中获得《全球营销杂志》的认可，并吸引具有全球，跨文化和/或跨国营销研究的最佳研究论文。如果您想推荐或复习一本书，请所有学者与我联系。我还想邀请您在国际，跨文化和跨国领域提交最佳研究论文，以便在《全球营销杂志》（JGM）上发表。请访问该期刊的网站（参考部分提供了Web链接），以查看我们的副编辑和ERB成员，并查看该期刊的目的和范围所涵盖的研究主题列表。我很高兴欢迎您阅读《全球营销杂志》第32卷第4期。在这个问题上，