ABSTRACT

This paper investigates how hospitality students perceive the use of reusable drinkware and sustainability at music and sporting events and examines variables that influence these perceptions. A four-part online survey of 211 undergraduate students in hospitality programs at 4-year universities in the U.S was conducted. Data analysis shows students are unaware of reusable drinkware programs pertaining to music and sporting events. This study supports personal green practices are positively related to the intention to participate in the r.Cup program and visit eco-friendly music or sporting events. This study does not support that these intentions were moderated by sustainability courses taken by hospitality students. Results of this study can be used to market green practices and sustainable drinkware to event attendees and make educational recommendations when developing coursework in hospitality programs within higher education.

摘要

本文研究了热情好客的学生如何在音乐和体育赛事中感知可重复使用的饮料和可持续性的使用，并研究了影响这些感知的变量。在美国4年制大学中，对211名在酒店管理课程中的本科生进行了四部分在线调查。数据分析表明，学生没有意识到与音乐和体育赛事有关的可重复使用的酒具程序。这项研究支持个人绿色实践与参与r.Cup计划和参观环保音乐或体育赛事的意愿成正相关。这项研究不支持这些意图是由好客学生开设的可持续发展课程来缓和的。