ABSTRACT

The article deals with a modestly researched topic about the attitude of the general tourist population towards the traditional music of the destination. The concept of traditionalism itself is complex, and there are no clear objective criteria for what is and what is not ‘traditional.’ Tourism brings additional dynamics to the local community in the process of (re)defining its tradition. Although traditional music is an important element of the intangible cultural heritage of any destination, there is relatively little research on the perception, understanding and attitudes of the general tourist population towards traditional music. We believe that the misunderstanding of tourists’ wishes, expectations and knowledge of traditional music is at least partly the cause of inappropriate representations of traditional music in tourism. By conducting a survey in the case of Slovenian Istria, a destination with a markedly untapped potential of traditional music, we investigated the factors determining it and its importance in the eyes of tourists. We also studied the differences between tourist segments. The chosen geographical area is highly multicultural and has had a turbulent political and migrant history, which makes it specific and at the same time very suitable for the purpose of the research.

摘要

这篇文章涉及一个适度研究的话题，即一般旅游人群对目的地传统音乐的态度。传统主义本身的概念很复杂，对于什么是“传统”，什么是“传统”，没有明确的客观标准。旅游业在（重新）定义其传统的过程中为当地社区带来了额外的动力。尽管传统音乐是任何目的地非物质文化遗产的重要组成部分，但关于一般旅游人群对传统音乐的感知、理解和态度的研究相对较少。我们认为，游客对传统音乐的愿望、期望和知识的误解至少部分是导致传统音乐在旅游中表现不佳的原因。通过对斯洛文尼亚伊斯特拉（Slovenian Istria）这个具有明显未开发传统音乐潜力的目的地进行调查，我们调查了决定它的因素及其在游客眼中的重要性。我们还研究了旅游细分市场之间的差异。所选择的地理区域具有高度的多元文化，有着动荡的政治和移民历史，这使得它具有特殊性，同时也非常适合研究的目的。