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Hotel service convergence innovation
Journal of Global Scholars of Marketing Science Pub Date : 2021-02-01 , DOI: 10.1080/21639159.2020.1808848
Meiyun Li 1 , Aaron Hsiao 2 , Emily Jintao Ma 3 , Shang-Jen Li 4
Affiliation  

ABSTRACT

Industry convergence has taken place in many different fields, making it a hot research topic. There are studies on industry convergence in the manufacturing industry, the food and pharmaceutical industries, and between manufacturing and services industries. The hospitality industry provides lodging and catering services, which provides a great platform to integrate multiple industries in order to enhance customer experience. However, there has been little focus on industry convergence in the hospitality or hotel industries. Therefore, a better understanding of service convergence innovation from both a systematic and a holistic perspective are needed. The result showed that in order to form effective mechanisms for coordination and integration of service, it was necessary to use systematic digital information technology, which could transfer practical experience into a standardized demonstrable learning database system. The implication of this study is that the illustrations on the factors as well as contexts to foster service convergence practices could facilitate managerial endeavors by hospitality business professionals. Appropriate incentive mechanisms which leverage as well as motivate partnership endeavors should be the core aligning individuals and organization goal instead of imposing regulative order.



中文翻译:

酒店服务融合创新

摘要

许多不同领域都发生了产业融合,使其成为研究热点。制造业、食品和医药行业以及制造业和服务业之间的行业融合研究。酒店业提供住宿和餐饮服务,为整合多个行业以提升客户体验提供了一个很好的平台。然而,很少有人关注酒店业或酒店业的行业融合。因此,需要从系统和整体的角度更好地理解服务融合创新。结果表明,要形成有效的服务协调和整合机制,需要使用系统化的数字信息技术,它可以将实践经验转移到标准化的可演示学习数据库系统中。本研究的意义在于,关于促进服务融合实践的因素和背景的说明可以促进酒店业专业人士的管理工作。适当的激励机制,可以利用和激励合作伙伴的努力,应该是协调个人和组织目标的核心,而不是强加监管秩序。

更新日期:2021-02-01
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