ABSTRACT

The Hunt-Vitell (H-V) model of marketing ethics has been validated over the last 30 years. The model explains how people make ethical decisions. Artificial intelligence (AI), involving machine learning, is replacing humans and making decisions based on algorithms or rules developed by programmers. The challenge is how to program the ethical component of AI decisions normally provided by humans. H-V is a descriptive model that can be applied to making AI ethical decisions. A blueprint and revised H-V model is developed as a guide to implementing AI ethics.

中文翻译：

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将Hunt Vitell伦理学模型应用于人工智能伦理学

摘要

在过去30年中，Hunt-Vitell（HV）的营销道德模型得到了验证。该模型解释了人们如何做出道德决策。涉及机器学习的人工智能（AI）正在取代人类并根据程序员开发的算法或规则做出决策。面临的挑战是如何对通常由人类提供的AI决策的伦理成分进行编程。HV是一种描述性模型，可用于做出AI伦理决策。开发了蓝图和修订的HV模型，作为实施AI道德规范的指南。