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A Matter of Public Importance? The ‘Europe Open for Business’ Campaign, British Public Opinion and the Single Market
JCMS: Journal of Common Market Studies ( IF 2.500 ) Pub Date : 2021-02-04 , DOI: 10.1111/jcms.13161
Stuart Smedley 1
Affiliation  

This article offers a historical assessment of the ‘Europe Open for Business’ campaign, launched in 1988 by Margaret Thatcher's Conservative government and related to the programme to complete the single market. The campaign, which greatly increased business awareness of the 1992 programme, was a unique propaganda exercise that emphasized the importance that the Conservatives attached to the single market. However, the campaign was undermined by Thatcher's September 1988 Bruges speech. Using contemporary public opinion data related to the single market, the article also argues that it was limited by the decision to target solely a business, rather than a public, audience. Through its assessment of the Europe Open for Business campaign, the article thus contributes to four areas of inquiry: British government propaganda over European integration; Conservative Party European policy; the growing literature on the Bruges speech; and broader debates on the role of publics in the European integration process.

中文翻译:

公共事务?“欧洲开放商业”运动、英国舆论和单一市场

本文对由玛格丽特·撒切尔 (Margaret Thatcher) 的保守党政府于 1988 年发起并与完成单一市场的计划相关的“欧洲商业开放”运动进行了历史评估。该运动极大地提高了 1992 年计划的商业意识,是一项独特的宣传活动,强调了保守党对单一市场的重视。然而,这场运动被撒切尔夫人 1988 年 9 月的布鲁日演讲破坏了。使用与单一市场相关的当代舆论数据,文章还认为,它受到仅针对企业而非公众受众的决定的限制。因此,通过对欧洲商业开放活动的评估,本文对四个调查领域做出了贡献:英国政府对欧洲一体化的宣传;保守党欧洲政策;关于布鲁日演讲的文献越来越多;以及关于公众在欧洲一体化进程中的作用的更广泛辩论。
更新日期:2021-02-04
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