While industry platforms can transform industries and drive the digital economy, little guidance exists to help managers decide which industry platform to join. Derived from industry research, we propose a six-step return-on-participation (ROP) method that enables managers to clearly and logically review how their firms are affected by a platform, what the benefits are, how current and future variable and fixed costs vary, as well as the often-hidden joining costs. We suggest this technique could also be used by managers to compare competing platforms and by platform owners to evaluate the attractiveness of their offerings.

中文翻译：

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衡量平台参与回报

虽然行业平台可以改变行业并推动数字经济，但很少有指导可以帮助管理者决定加入哪个行业平台。源自行业研究，我们提出了一个六步的参与回报 (ROP) 方法，该方法使管理者能够清晰、合乎逻辑地审查他们的公司如何受到平台的影响、好处是什么、当前和未来的可变和固定成本如何变化，以及经常隐藏的加入成本。我们建议管理者也可以使用这种技术来比较竞争平台，平台所有者也可以使用这种技术来评估其产品的吸引力。