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DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation
Business Horizons ( IF 10.562 ) Pub Date : 2021-02-05 , DOI: 10.1016/j.bushor.2021.02.021
Shaun Pichler , Chiranjeev Kohli , Neil Granitz

Generation Z, or Gen Z, represents 24% of the U.S. population and is very different from earlier generations. A higher proportion of Gen Zers are earning college degrees, and they are now moving to the next phase in which they will constitute the predominant majority of the incoming workforce. Gen Z faced an unusual set of technology-driven circumstances while growing up and thus bring a distinct set of characteristics into the workplace. We offer a new research-based framework, DITTO, which encapsulates specific recommendations for organizations on diversity, individualism and teamwork, technology, and organizational supports. DITTO serves as a useful mnemonic to help managers recall specific ways to support Gen Zers and leverage the strengths of Gen Zers to benefit the organization and the workforce. Research shows that Gen Zers are more open to diversity and more individualistic and technology-driven than other generations. To the extent that companies use the DITTO framework, the more attractive they should be to Gen Z workers; but the principles of this framework also extend beyond Gen Zers to existing workforce with similar efficacy.



中文翻译:

Z 世代同上:利用新一代独特性的框架

Z 世代或 Z 世代占美国人口的 24%,与前几代人大不相同。更高比例的 Z 世代获得大学学位,他们现在正在进入下一阶段,在这个阶段他们将成为新劳动力的主要组成部分。Z 世代在成长过程中面临着一组不寻常的技术驱动环境,因此为工作场所带来了一组独特的特征。我们提供了一个新的基于研究的框架 DITTO,其中包含针对组织的关于多样性、个人主义和团队合作、技术和组织支持的具体建议。DITTO 是一种有用的助记符,可帮助管理人员回忆支持 Z 世代的具体方法,并利用 Z 世代的优势使组织和员工队伍受益。研究表明,与其他几代人相比,Z 世代对多样性更加开放,更加个性化和技术驱动。如果公司使用 DITTO 框架,它们对 Z 世代员工的吸引力就越大;但该框架的原则也从 Z 世代扩展到具有类似功效的现有劳动力。

更新日期:2021-02-05
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