当前位置: X-MOL 学术J. Destin. Mark. Manag. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2021-02-05 , DOI: 10.1016/j.jdmm.2021.100563
Seongsoo Jang , Jungkeun Kim , Jinwon Kim , Seongseop (Sam) Kim

The COVID-19 pandemic has disrupted peer-to-peer (P2P) accommodation markets. However, how the interplay between tourists and destination attributes has affected P2P accommodation consumption during the pandemic has not been investigated. To address this gap, this study first explored the spatially varying relationship between destination attributes and COVID-19-disrupted Airbnb performance change across Florida counties. Subsequently, we performed two experimental studies to examine whether trip purpose and the level of perceived threat affect Airbnb use intention. The results of the spatial analysis show that, depending on the type of destination attribute, Airbnb listings experienced different revenue losses across urban and rural areas. Additionally, results of experimental studies show that business tourists with a low perceived threat of COVID-19 are more willing to consume Airbnb listings than leisure tourists. This study contributes to ascertaining the destination and behavioral heterogeneity in pandemic-induced P2P accommodation consumption using spatial analytic and experimental studies.



中文翻译:

COVID-19期间对等住宿消费的空间和实验分析

COVID-19大流行扰乱了点对点(P2P)住宿市场。但是,尚未研究游客和目的地属性之间的相互作用如何影响大流行期间的P2P住宿消费。为了解决这一差距,本研究首先探讨了佛罗里达州各县目的地属性与受COVID-19破坏的Airbnb性能变化之间的空间变化关系。随后,我们进行了两项实验研究,以考察旅行目的和感知到的威胁程度是否会影响Airbnb的使用意图。空间分析的结果表明,根据目的地属性的类型,Airbnb房源在城乡地区遭受的收入损失有所不同。另外,实验研究结果表明,对COVID-19的感知威胁较小的商务旅客比休闲旅客更愿意使用Airbnb房源。这项研究有助于使用空间分析和实验研究来确定大流行引起的P2P住宿消费中的目的地和行为异质性。

更新日期:2021-02-09
down
wechat
bug