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Hashtivism’s potentials for mainstreaming feminism in politics: the Red Lips Revolution transmedia narrative
Feminist Media Studies ( IF 1.953 ) Pub Date : 2021-02-04
Ainara Larrondo Ureta, Julen Orbegozo Terradillos

ABSTRACT

Using a key symbol of the normative construction of femininity in popular culture, red lipstick and the act of putting it on, the “Red Lips Revolution” transmedia storytelling (#EzpainGorrienIraultza) examined in this study makes a contribution to understanding how feminism can intervene in masculinised and mediatised electoral spaces, transforming an area that has traditionally been one of clear male domination. Regardless of its regional scope (Basque 2016 Parliamentary Elections), this case acts as a model of how feminism can benefit from the specific potentials of digital and Twitter storytelling to promote a shift from feminised politics and parties’ quotas to a real feminist mainstreaming, contributing to current media scholarly discussion on feminist hashtivism from constructive and inclusive approaches.



中文翻译:

哈希主义将女权主义纳入政治主流的潜力:《红唇革命》跨媒体叙事

摘要

本研究考察了“红色嘴唇革命”跨媒体故事讲述(#EzpainGorrienIraultza),它使用了流行文化中女性化的规范结构的关键符号,红色唇膏及其涂上的行为,有助于理解女性主义如何干预男性化和中介化的选举空间,改变了传统上显然是男性占主导地位的区域。无论其区域范围如何(巴斯克2016年议会选举),该案例均作为女性主义如何从数字和Twitter故事讲述的特定潜力中受益的典范,以促进从女性化的政治和政党的配额向真正的女性主义主流化的转变,从而做出贡献当前媒体关于女权主义哈希主义的学术讨论 从建设性和包容性的方法。

更新日期:2021-02-04
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