The COVID-19 emergency has urged companies to operate in new ways to face supply chain interruptions, shifts in customer demand, and risks to workforce health. The organizational ability to respond to critical contingencies is crucial for business leaders in the perspective of continuing business. In our research, we investigate the actions undertaken by 50 world-leading corporations to respond to the pandemic. Applying content analysis to web pages and social network posts, we extract 77 actions related to 13 sub-areas and integrate these into a five-level framework that encompasses operations, customer, workforce, leadership, and community-related responses. We also describe six illustrative company examples of how the emergency can generate opportunities for creating new value. The study advances the scholarly discussion on the impact of emergencies on business continuity and can help leaders define response strategies and actions in the current challenge.

COVID-19 紧急情况已敦促公司以新的方式运营，以应对供应链中断、客户需求变化以及劳动力健康风险。从持续业务的角度来看，应对关键突发事件的组织能力对于企业领导者来说至关重要。在我们的研究中，我们调查了 50 家世界领先公司为应对大流行而采取的行动。将内容分析应用于网页和社交网络帖子，我们提取了与 13 个子领域相关的 77 个动作，并将它们整合到一个包含运营、客户、劳动力、领导力和社区相关响应的五级框架中。我们还描述了六个说明性的公司示例，说明紧急情况如何为创造新价值创造机会。