This study aims to present a guide for using grounded theory methods for exploring organizational phenomena of the new online era.,A reflexive account is adopted on how one can build upon the foundations of traditional offline grounded theory for conducting grounded theorizing with online-based data.,Guidelines for conducting grounded theory on online contexts are presented for crafting research questions, gathering online data and using consolidated methods for analyzing online data. This study shows future and present challenges posed by the new online era for grounded theorizing, as well as helpful lessons to be learned from traditional offline grounded theory to mitigate them.,The implications are helpful for established qualitative organizational scholars that are yet to catch-up in the boundary spanning process of using the digital sources of data in grounded theory. They are equally helpful for newcomers on qualitative grounded theory by guiding them on where and how to start these challenging research endeavors of grounded theorizing in this new online era.,Scant attention has been given on applications of grounded theory in the new online era. The differences between online and offline settings have not been clearly defined to this date, and neither do guidelines exist for how qualitative grounded theorists can take advantage of online data to build theory about new organizational phenomena emerging in the online era.

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跨越定性扎根理论方法的界限：开辟新的网络时代

本研究旨在为使用扎根理论方法探索新在线时代的组织现象提供指导。,反思性地说明了如何在传统离线扎根理论的基础上利用在线数据进行扎根理论化., 提出了在在线上下文中进行扎根理论的指南，用于制定研究问题、收集在线数据和使用综合方法分析在线数据。这项研究展示了新的在线时代对扎根理论提出的未来和现在的挑战，以及可以从传统的离线扎根理论中吸取的有用教训，以减轻这些挑战。这些影响对于那些尚未在扎根理论中使用数字数据源的跨界过程中追赶的定性组织学者很有帮助。它们对定性扎根理论的新手同样有帮助，指导他们在新的网络时代从何处以及如何开始这些具有挑战性的扎根理论研究工作。在新的网络时代，扎根理论的应用很少受到关注。迄今为止，在线和离线设置之间的差异还没有明确定义，也没有关于定性理论家如何利用在线数据来构建关于在线时代出现的新组织现象的理论的指导方针。它们对定性扎根理论的新手同样有帮助，指导他们在新的网络时代从何处以及如何开始这些具有挑战性的扎根理论研究工作。在新的网络时代，扎根理论的应用很少受到关注。迄今为止，在线和离线设置之间的差异还没有明确定义，也没有关于定性理论家如何利用在线数据来构建关于在线时代出现的新组织现象的理论的指导方针。它们对定性扎根理论的新手同样有帮助，指导他们在新的网络时代从何处以及如何开始这些具有挑战性的扎根理论研究工作。在新的网络时代，扎根理论的应用很少受到关注。迄今为止，在线和离线设置之间的差异还没有明确定义，也没有关于定性理论家如何利用在线数据来构建关于在线时代出现的新组织现象的理论的指导方针。