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Just Within the Limits of the Law: Minors from Consumers of Advertising to Creators of Advertising in Spain
KOME Pub Date : 2019-01-01 , DOI: 10.17646/kome.75698.99 Ricardo Vizcaíno-Laorga , Esther Martínez Pastor , Isabel Serrano Maíllo
KOME Pub Date : 2019-01-01 , DOI: 10.17646/kome.75698.99 Ricardo Vizcaíno-Laorga , Esther Martínez Pastor , Isabel Serrano Maíllo
Children have gone from being consumers of advertising to being creators of advertising. This article provides an overview of the different lines of research on advertising and minors in Spain over the last 10 years and uses it as a basis to argue that the concept of the minor needs to be clarified and multiple regulations need to be unified, which should also be applied to new trends (such as kidgamers and YouTubers). This study highlights the need to find, on a global level, more specialized research lines that are more relevant to current realities, such as the YouTuber advertising that kids are exposed to today.
中文翻译:
在法律的范围内:西班牙的广告消费者到广告创作者的未成年人
孩子们已经从广告的消费者变成了广告的创造者。本文概述了过去十年来西班牙关于广告和未成年人的不同研究方向,并以此为依据提出了需要澄清未成年人的概念并且需要统一多项法规的观点,也适用于新趋势(例如儿童游戏和YouTubers)。这项研究强调了在全球范围内寻找与当前现实情况更为相关的更专业的研究项目的必要性,例如今天孩子接触到的YouTuber广告。
更新日期:2019-01-01
中文翻译:
在法律的范围内:西班牙的广告消费者到广告创作者的未成年人
孩子们已经从广告的消费者变成了广告的创造者。本文概述了过去十年来西班牙关于广告和未成年人的不同研究方向,并以此为依据提出了需要澄清未成年人的概念并且需要统一多项法规的观点,也适用于新趋势(例如儿童游戏和YouTubers)。这项研究强调了在全球范围内寻找与当前现实情况更为相关的更专业的研究项目的必要性,例如今天孩子接触到的YouTuber广告。