A new politics, linked to the influencer/leader and to the empowerment of the public on social networking sites, is currently marking the media agenda. In light of this, the aim of this study is to gain further insights into the polarization and influence of political messages on Twitter and levels of user participation, in a context marked by social movements and the counter-power of citizenship. Based on a triangulated methodology of quantitative and qualitative-discursive content analysis, all the tweets were quantified (3,562), selecting only those pertaining to the elections (526) posted by the pro-independence and constitutionalist candidates of the parties obtaining the highest number of votes, plus 144,382 user engagement metrics and 68 front pages of the mainstream Spanish and Catalan press. The results point to a unidirectional use of Twitter by political leaders, a higher user response rate, and the influence of the digital political agenda on its media counterpart.

中文翻译：

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Twitter上的政治影响者/领导人。2017年12月21日加泰罗尼亚大选背景下的西班牙数字和媒体议程分析

与影响者/领导者以及社交网站上的公众权力联系在一起的新政治，目前正在标志着媒体议程。有鉴于此，本研究的目的是在以社会运动和公民反力量为标志的背景下，进一步了解政治信息在Twitter上的两极分化和影响以及用户参与水平，以取得进一步的见解。根据定量和定性-递归内容分析的三角方法，对所有推文进行了量化（3,562），仅选择与当事方中赞成独立和立宪候选人发布的选举有关的推文（526）。投票，再加上144,382个用户参与度指标以及西班牙和加泰罗尼亚语主流媒体的68个首页。