This paper explores the significance of the George Gerbner Archive (http://web.asc.upenn.edu/gerbner/archive.aspx) as a resource on the history of Communications and Media Studies. Drawing on historical theory, the paper analyzes a 1973 clash between Gerbner and the International Communication Association over the future of the Journal of Communication. Exchanges on this matter revealed conflicting views over how to manage and finance the title. These quarrels manifested surprising drivers behind the US’ emergence as a dominant force in global communications research. The letters suggest that much as Gerbner’s scholarly reputation is well established, he also exerted considerable influence as an ideas broker. Overall, the case study illustrates the value of complementing media theory with research on the organizational and interpersonal histories behind published work, showcasing the value of the Gerbner archive in this task.

中文翻译：

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媒体理论史的后台：George Gerbner档案馆和批评性媒体研究的历史

本文探讨了George Gerbner存档（http://web.asc.upenn.edu/gerbner/archive.aspx）作为传播和媒体研究历史资源的重要性。本文以历史理论为基础，分析了1973年Gerbner与国际传播协会之间在《传播杂志》的未来上的冲突。关于此事的交流揭示了在如何管理和资助产权方面的相互矛盾的看法。这些争吵表明，美国成为全球通讯研究的主导力量后，令人惊讶的驱动因素。这些信件表明，在Gerbner的学术声誉已广为人知的同时，他作为思想经纪人也发挥了相当大的影响。总体，