Purpose

Trompe l’oeil as a novel art technique can not only promote art tourism but can also transform the landscape of a city into a platform for negotiation. Furthermore, trompe l’oeil aims to create a joyful, entertaining, new experience and an interactive environment for tourists in the cities. This paper highlights the introduction of trompe l’oeil as a new tourist attraction in Shiraz (Iran). Moreover, the goals of this study are to explore the role of trompe l’oeil (three-dimensional [3D] street painting) in promoting art tourism, to investigate the tendency of tourists toward experiencing art tours and trompe l’oeil and to determine the priority of trompe l’oeil themes from the domestic tourists’ perspective.

Design/methodology/approach

Qualitative and quantitative methods were used in this research study.

Findings

On the basis of the results of this study, it can be concluded that domestic tourists are eager to experience art tours and trompe l’oeil attractions and activities, except for buying and wearing 3D-printed clothes. In addition, trompe l’oeil on street floors and walls with funny, joyful and cultural-artistic and national-historical themes is more attractive for them.

Originality/value

No significant academic work has been undertaken in the field of art tourism to evaluate the attitude of tourists toward the trompe l’oeil attractions and activities.

中文翻译：

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Trompe l'œil：促进艺术旅游的方法（案例研究：伊朗设拉子市）

目的

Trompe l'oeil作为一种新颖的艺术手法，不仅可以促进艺术旅游，还可以将城市景观变成洽谈的平台。此外，trompe l'oeil 旨在为城市游客创造一个快乐、有趣、新的体验和互动环境。本文重点介绍了 trompe l'oeil 作为设拉子（伊朗）的新旅游景点。此外，本研究的目的是探索 trompe l'oeil（三维 [3D] 街头绘画）在促进艺术旅游中的作用，调查游客体验艺术之旅和 trompe l'oeil 的趋势，并确定从国内游客的角度来看，错视画主题的优先级。

设计/方法/方法

本研究采用了定性和定量方法。

发现

根据这项研究的结果，可以得出结论，除了购买和穿着 3D 打印的衣服外，国内游客都渴望体验艺术之旅和错视画的景点和活动。此外，以滑稽、欢乐、文化艺术和民族历史为主题的街道地面和墙壁上的错视画对他们来说更有吸引力。

原创性/价值

在艺术旅游领域，尚未开展任何重要的学术工作来评估游客对 trompe l'oeil 景点和活动的态度。