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Smart business: the element of delay in the future of smart tourism
Journal of Tourism Futures Pub Date : 2020-10-05 , DOI: 10.1108/jtf-02-2020-0018
Francisco Javier Ballina 1
Affiliation  

Purpose

Smart tourism (ST) needs the development of smart business. The purpose of this study is to evaluate the future of the smart component of tourism companies, what their perspectives are and what factors can help to accelerate it.

Design/methodology/approach

A survey of 133 managers of tourist companies is the basis of the empirical information. The study was a personal survey carried out during FITUR 2019 International Tourism Fair of Madrid. The main element of the study is the future development of Information and Communication Technologies (ICTs) and smart tourism (ST) in business.

Findings

The results indicate that there is little development at present of the smart business eco-system and that development will continue to be slow in the future. Moreover, this is not a critical issue in the agendas of companies. It was found that tourists pressure tourism through the extensive use of their smartphones, but only at the level of tourism resources. Furthermore, it will be the consolidation of the smart tourism destination that marks the medium and long-term design of smart business.

Research limitations/implications

The limitations concern the problems of a sampling procedure. Firstly, it operates with a database of managers’ opinions; secondly, there are specificities of each company in particular.

Practical implications

The design of the smart tourism destination must incorporate the integration of tourism companies, both with a useful vision of ICTs towards the creation of experiences.

Originality/value

Research on smart business tourism is very scarce compared to smart destination and smart tourists. Also, the data are supported by managers of important tourism companies, as their companies are present at FITUR.



中文翻译:

智慧商业:智慧旅游未来的延迟要素

目的

智慧旅游(ST)需要智慧商业的发展。本研究的目的是评估旅游公司智能组件的未来,他们的观点是什么以及哪些因素可以帮助加速它。

设计/方法/方法

对 133 名旅游公司经理的调查是实证信息的基础。该研究是在 FITUR 2019 马德里国际旅游展期间进行的一项个人调查。该研究的主要内容是商业中信息和通信技术(ICT)和智能旅游(ST)的未来发展。

发现

结果表明,目前智慧商业生态系统的发展不大,未来发展将继续缓慢。此外,这不是公司议程中的关键问题。研究发现,游客通过广泛使用智能手机对旅游业施加压力,但仅限于旅游资源层面。此外,智慧旅游目的地的整合将标志着智慧商业的中长期设计。

研究限制/影响

这些限制涉及抽样程序的问题。首先,它使用经理意见数据库进行操作;其次,每个公司都有特殊性。

实际影响

智慧旅游目的地的设计必须结合旅游公司的整合,两者都具有 ICT 对创造体验的有用愿景。

原创性/价值

与智慧目的地和智慧游客相比,智慧商务旅游的研究非常匮乏。此外,这些数据得到了重要旅游公司经理的支持,因为他们的公司都参加了 FITUR。

更新日期:2020-10-05
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