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The micro-trends of emerging adventure tourism activities in Nepal
Journal of Tourism Futures Pub Date : 2020-06-10 , DOI: 10.1108/jtf-01-2020-0011
Yana Wengel

Purpose

This paper aims to review two micro-trends influencing the landscape of adventure tourism activities in Nepal. In spite of being a popular adventure tourism destination for more than half a century, the offer of adventure tourism activities in Nepal remained limited until recently.

Design/methodology/approach

This study underpinned by interpretive epistemology used netnographic methods of data collection. As such, 15 stakeholderss’ interviews were conducted, and 25 grey literature sources were collected.

Findings

The findings suggest that a bottom-up approach to the development of emerging adventure sports and the upsurge of domestic adventure tourism are the micro-trends influencing the adventure tourism landscape in Nepal. This paper discusses skiing and mountain biking as emerging land-based adventure activities. One distinguishing feature is that those initiatives are driven by locals passionate about this sport. Furthermore, skiing and mountain biking are promoted for both international and domestic tourists. Overall, the findings highlight the growth of the domestic adventure tourism market in Nepal.

Practical implications

This study recommends shifting attention from focussing merely on international visitors and to establish domestic adventure tourism market. For practitioners, including tourism agencies and wider industry stakeholders, it might be important to explore the demand in adventure tourism and create products for domestic adventure tourism.

Social implications

Creating and expanding adventure tourism activities for locals would not only provide economic benefit but also contribute to well-being and recreation opportunities for Nepali.

Originality/value

To date, research on adventure tourism activities in Nepal other than mountaineering remains scant. This paper contributes towards understanding the micro-trends influencing the landscape of adventure tourism activities in Nepal and for the first time, explores the trends of Nepal’s domestic adventure tourism market.



中文翻译:

尼泊尔新兴探险旅游活动的微观趋势

目的

本文旨在回顾影响尼泊尔探险旅游活动景观的两个微观趋势。尽管半个多世纪以来一直是受欢迎的探险旅游目的地,但直到最近,尼泊尔的探险旅游活动仍然有限。

设计/方法/方法

这项研究以解释性认识论为基础,使用了数据收集的网络学方法。为此,我们进行了 15 次利益相关者访谈,收集了 25 份灰色文献来源。

发现

研究结果表明,自下而上的新兴冒险运动发展方式和国内冒险旅游的热潮是影响尼泊尔冒险旅游格局的微观趋势。本文将滑雪和山地自行车作为新兴的陆上冒险活动进行讨论。一个显着特点是这些举措是由对这项运动充满热情的当地人推动的。此外,还向国际和国内游客推广滑雪和山地自行车运动。总体而言,调查结果突出了尼泊尔国内冒险旅游市场的增长。

实际影响

本研究建议将注意力从仅关注国际游客转移到建立国内冒险旅游市场。对于从业者,包括旅游机构和更广泛的行业利益相关者来说,探索冒险旅游的需求并为国内冒险旅游创造产品可能很重要。

社会影响

为当地人创造和扩大冒险旅游活动不仅会带来经济利益,还会为尼泊尔人带来福祉和娱乐机会。

原创性/价值

迄今为止,对尼泊尔登山以外的探险旅游活动的研究仍然很少。本文有助于了解影响尼泊尔探险旅游活动景观的微观趋势,并首次探讨尼泊尔国内探险旅游市场的趋势。

更新日期:2020-06-10
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