At the border between information and entertainment, memes and newsgames aresome of the news formats that, made viral in social networks, complement the informational experience and compete with the traditional news media in constructing alternative readings of the real. If in the light of Bakhtine (apud Ponte, 2004) journalism can be understood as a secondary discursive genre that feeds on primary genres, how to understand the circulation of these discourses produced from journalistic events in social networks? On the other hand, how are these narratives appropriated by the media? What functions do they play in media discourse? In this article we present some examples of products created from events of political impact for than register, by the analysis of a set of news stories, how the digital press, in the Iberian context, make use of them. The purpose of this article is to contribute to the reflection on how the information media relate to these new narratives.

中文翻译：

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在线，这是新闻：数字媒体对病毒叙事的挪用

在信息和娱乐之间的边界，模因和新闻游戏是一些在社交网络中广为传播的新闻格式，它们补充了信息体验，并与传统新闻媒体竞争，构成了真实的替代阅读。如果按照巴赫丁（apud Ponte，2004）的观点，新闻可以被理解为以主要类型为基础的次要话语类型，那么如何理解社交网络中新闻事件产生的这些话语的传播呢？另一方面，媒体如何看待这些叙述？他们在媒体话语中发挥什么作用？在本文中，我们将通过分析一系列新闻报道，介绍在政治影响事件中产生的产品实例，这些产品是在伊比利亚语境下通过数字新闻报道进行分析的。