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Listen to the audience(s)! Expectations and characteristics of expert debate attendants
Journal of Science Communication Pub Date : 2020-08-17 , DOI: 10.22323/2.19040202
Nina Wicke , Monika Taddicken

Expert debates have become a popular form to inform the public about scientific issues. To deepen our knowledge about individuals who attend such formats and to investigate what they expect of the dissemination of science, this study analyzes the attendants of scientific expert debates and their expectations. Cluster analysis is applied to survey data (n=358) to explore whether distinct segments may be distinguishable within this supposedly homogeneous audience. Four different segments were identified and, overall, the findings indicate that attendants expect science communication to not only present scientific findings comprehensibly and from different perspectives, but also to create everyday life applicability, whereas interacting with scientists is of less interest. Abstract

中文翻译:

听众听众!专家辩论助理的期望和特征

专家辩论已成为一种流行的形式,用以向公众宣传科学问题。为了加深我们对参加这种形式的个人的了解并调查他们对科学传播的期望,本研究分析了科学专家辩论的参加者及其期望。将聚类分析应用于调查数据(n = 358),以探讨在这个所谓的同类受众中是否可以区分不同的细分。确定了四个不同的部分,总的来说,研究结果表明,与会人员希望科学交流不仅可以从不同角度全面理解科学发现,而且可以创造日常生活的适用性,而与科学家互动的兴趣不大。抽象
更新日期:2020-08-17
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