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Is it a Trump Bump, Spike, or Plateau?
Journal of International Students Pub Date : 2019-11-15 , DOI: 10.32674/jis.v9i4.962
David Yerger , Manaswita Choudhary

This article assesses changing interest from India in Canadian versus U.S. universities since the 2016 U.S. presidential election, as measured by search activity reports from Google Trends. The findings indicate a rise in Indian interest toward Canadian versus U.S. universities was underway before the election. After controlling for this trend effect, there remains widespread evidence of a substantial shift in interest toward Canadian universities with search activity rising 70%–85% for Canadian versus U.S. universities in the postelection period. This shift in interest toward Canadian universities shows no sign of dissipating. Canadian universities are likely to make further enrollment gains of Indian students versus U.S. counterparts in upcoming recruiting classes.

中文翻译:

它是特朗普的颠簸、尖峰还是高原?

本文评估了自 2016 年美国总统大选以来印度对加拿大大学和美国大学的兴趣变化,根据谷歌趋势的搜索活动报告进行衡量。调查结果表明,在大选前,印度人对加拿大大学和美国大学的兴趣有所上升。在控制了这种趋势效应之后,仍然有广泛的证据表明,人们对加拿大大学的兴趣发生了重大转变,在选举后时期,加拿大大学与美国大学的搜索活动增加了 70% 至 85%。这种对加拿大大学的兴趣转变没有消散的迹象。与美国同行相比,加拿大大学可能会在即将到来的招生课程中进一步提高印度学生的入学率。
更新日期:2019-11-15
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