Background. Despite the research being accomplished so far, there is no clear answer to the question whether purchasing welfare is affected by the attitude of customer purchasing behavior. Objectives. The aim of this study was to investigate the effect of purchasing welfare on consumer purchasing behavior and to assess the mediator role of attitudes in this regard. Methods. This was a descriptive-correlational study conducted using a survey method. The statistical population of the study consisted of all young consumers of sporting goods (15-30 years old) in Isfahan city. In this study, there were 23 free parameters in the proposed model. The sample size was considered for each free parameter of 15 people. Finally, 350 people were estimated. Purchasing welfare (Edley et al., 2013), attitudes (Lee and Trill, 2012) and consumer purchasing behavior (Edwards, 1998) were used as the instruments and their face and content validity and reliability were confirmed (0.75, 0.80, 0.81). Data were analyzed using Amos-22 software. Results. The research model had a favorable fit. Also, the mediator attitude was a partial relationship between purchasing welfare and purchase behavior (P < 0.05). Conclusion. Consumer welfare increased the behavior of consumer purchasing, but with the increasing consumer attitude in the relationship, the impact of purchasing prosperity on behavior increased.

中文翻译：

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购买福利对消费者购买行为的影响：中介者态度的作用

背景。尽管到目前为止研究已经完成，但是对于购买福利是否受顾客购买行为的态度影响的问题尚无明确答案。目标。这项研究的目的是调查购买福利对消费者购买行为的影响，并评估态度在这方面的中介作用。方法。这是使用调查方法进行的描述性相关研究。该研究的统计人群由伊斯法罕市的所有年轻体育用品消费者（15-30岁）组成。在这项研究中，建议的模型中有23个自由参数。对于15个人的每个自由参数，均考虑了样本量。最终，估计有350人。购买福利（Edley等，2013），态度（Lee和Trill，2012年）和消费者购买行为（爱德华兹，1998年）作为工具，他们的面孔和内容的有效性和可靠性得到确认（0.75、0.80、0.81）。使用Amos-22软件分析数据。结果。该研究模型具有良好的契合性。而且，调解者态度是购买福利与购买行为之间的部分关系（P <0.05）。结论。消费者福利增加了消费者的购买行为，但是随着消费者对关系的态度增加，购买繁荣对行为的影响也增加了。调解者态度是购买福利与购买行为之间的部分关系（P <0.05）。结论。消费者福利增加了消费者的购买行为，但是随着消费者对关系的态度增加，购买繁荣对行为的影响也增加了。调解者态度是购买福利与购买行为之间的部分关系（P <0.05）。结论。消费者福利增加了消费者的购买行为，但是随着消费者对关系的态度增加，购买繁荣对行为的影响也增加了。