Background. Today, all the fields, including science, business, industry, and sports, are influenced by the profound and sustained changes. New rules arise every day; organizations, especially sports clubs, are in an endless struggle to gain competitive advantage in the battle for survival and power stealth. The main function of competitive advantage is to guarantee the survival of organizations, so that they can succeed in their path to developments. Objectives. This study is a field research aimed to model the competitive advantage of Iranian Soccer Clubs based on the team reputation considering the satisfaction level of fans. Methods. The statistical population of the study included the fans of the teams of Iranian Premier League (2017-2018), among which 384 fans were selected as the sample. The measurement tool included the questionnaires of the public relations, brand image and identity, satisfaction, team reputation, and competitive advantage. Validity and reliability of the questionnaires were confirmed by experts using the Fuzzy Delphi Method (FDM) and Cronbach's alpha test. The descriptive statistical tests including the central tendency, dispersion, and inferential statistics (the structural equation test) were used for data analysis. SPSS software version 19 was used for the descriptive analysis and LISREL software for the analysis of the structural equation modeling. Results. The variables of public relations, brand identity, and brand image have a positive and significant effect on the team reputation. Also, satisfaction level of fans has a positive and significant effect on the competitive advantage of soccer clubs. Conclusion. The findings confirmed the significance of the conceptual model of the research. However, more studies should be conducted to identify other dimensions influencing the competitive advantage of teams.

中文翻译：

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考虑到各支球队球迷满意度的团队声誉对伊朗足球俱乐部竞争优势的建模

背景。今天，包括科学，商业，工业和体育在内的所有领域都受到深刻而持续变化的影响。每天都有新的规则出现。组织，尤其是体育俱乐部，在为生存和权力隐身而战中，为了获得竞争优势而进行了无尽的斗争。竞争优势的主要功能是保证组织的生存，从而使组织能够在发展道路上取得成功。目标。这项研究是一项野外研究，旨在根据球队的声誉（考虑球迷的满意度）来模拟伊朗足球俱乐部的竞争优势。方法。研究的统计人群包括伊朗超级联赛（2017-2018）球队的粉丝，其中384名粉丝被选为样本。衡量工具包括公共关系，品牌形象和身份，满意度，团队声誉和竞争优势的问卷。专家使用Fuzzy Delphi方法（FDM）和Cronbach's alpha检验确认了问卷的有效性和可靠性。描述性统计检验包括集中趋势，离散度和推断统计（结构方程检验）用于数据分析。SPSS软件版本19用于描述性分析，LISREL软件用于结构方程模型的分析。结果。公共关系，品牌标识和品牌形象等变量对团队声誉产生积极而显着的影响。此外，球迷的满意度对足球俱乐部的竞争优势具有积极而显着的影响。结论。这些发现证实了该研究概念模型的重要性。但是，应该进行更多的研究来确定影响团队竞争优势的其他方面。