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Algorithmic governance and the need for consumer empowerment in data-driven markets
Internet Policy Review Pub Date : 2018-05-15 , DOI: 10.14763/2018.2.791
Stefan Larsson

The present article argues that the fact that personal data holds great value, in combination with a lack of transparency in its commercial use, leads to a need for consumer policy that strengthens consumer protection. The widespread practice of user agreements and consent-based regulation of personal data collection is not satisfactory for balancing these information-asymmetric markets. The lack of transparency deriving from the complex and massive datafication of consumers – where consumers are profiled, data is brokered and the algorithmically automated decision-making is opaque – speaks to the need for improved supervision at a more structural level above and beyond the individual consumer’s choices, preferably by more active consumer protection authorities.

中文翻译:

算法治理和数据驱动市场中增强消费者能力的需求

本文认为,个人数据具有很高的价值,再加上其商业用途缺乏透明度,这一事实导致需要制定旨在加强消费者保护的消费者政策。用户协议和基于同意的个人数据收集管理的广泛实践对于平衡这些信息不对称的市场并不令人满意。消费者的复杂而庞大的数据保护导致缺乏透明度-在这种情况下,对消费者进行了描述,对数据进行了代理并且算法上的自动化决策是不透明的-这就意味着有必要在个人消费者之上和之外的更高层次上进行更好的监管选择,最好由更积极的消费者保护机构进行。
更新日期:2018-05-15
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