当前位置: X-MOL 学术Gadjah Mada International Journal of Business › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
The Effect of Website Design Quality and Service Quality toward Repurchase Intention in the E-commerce Industry: A Cross-Continental Analysis
Gadjah Mada International Journal of Business Pub Date : 2019-08-26 , DOI: 10.22146/gamaijb.33665
Nicholas Wilson , Keni Keni , Pauline Henriette Pattyranie Tan

The purpose of this study is to examine and understand the effect of website design quality and service quality toward consumers’ repurchase intention in the Asian, European, American, and Australian e-commerce industry. This research implemented survey method, in which questionnaires were chosen as instruments for data collection. A total of 1000 questionnaires were electronically distributed to the respondents across four continents, in which a total of 869 were deemed usable. Out of 869 questionnaires, a total of 200 questionnaires collected from respondents living in the Asian continent, 189 questionnaires collected from respondents living in the American continent, 243 questionnaires collected from respondents living in the European continent, and 237 questionnaires collected from respondents living in the Australian continent. This research implemented PLS-SEM method to analyze and generate findings from the data. Based on the results generated from the analysis of the data, it could be concluded that in the Asian, Australian, and European continents, service quality played a more important and significant role in affecting consumers’ repurchase intention in the e-commerce industry compared to website design quality. In contrast, the results generated in this research also concluded that website design quality played a more important role in affecting consumers’ repurchase intention in the American e-commerce industry. Furthermore, customer satisfaction mediated the relationship between website design quality and service quality toward consumers’ repurchase intention in the Asian, Australian, European, and American e-commerce industry.

中文翻译:

网站设计质量和服务质量对电子商务行业回购意愿的影响:跨大陆分析

这项研究的目的是检查和了解网站设计质量和服务质量对亚洲,欧洲,美国和澳大利亚的电子商务行业中消费者回购意向的影响。这项研究实施了调查方法,其中选择问卷作为数据收集的工具。总共以电子方式向四大洲的受访者分发了1000份问卷,其中869份被视为可用。在869份问卷中,总共有200份来自亚洲大陆受访者的问卷,189份来自美洲大陆受访者的问卷,243份来自欧洲大陆受访者的问卷以及237份来自欧洲大陆受访者的问卷澳大利亚大陆。这项研究采用PLS-SEM方法来分析并从数据中产生发现。根据数据分析得出的结果,可以得出结论,与亚洲大陆,澳大利亚和欧洲大陆相比,服务质量在影响消费者在电子商务行业中的回购意向方面起着更为重要和重要的作用。网站设计质量。相比之下,本研究产生的结果还得出结论,网站设计质量在影响美国电子商务行业中消费者的回购意向中起着更重要的作用。此外,在亚洲,澳大利亚,欧洲和美国的电子商务行业中,客户满意度介导了网站设计质量和服务质量之间对消费者回购意向的关系。
更新日期:2019-08-26
down
wechat
bug