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Building SMEs’ Competitive Advantage and the Organizational Agility of Apparel Retailers in Indonesia: The role of ICT as an Initial Trigger
Gadjah Mada International Journal of Business Pub Date : 2019-04-22 , DOI: 10.22146/gamaijb.39001
Achsanul Qosasi , Erwin Permana , Anang Muftiadi , Margo Purnomo , Erna Maulina

The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) capable of capturing future potential markets. This study investigates how the use of ICT affects firms’ agility and finally ends in their competitive advantage. In other words, this study examines how firms’ ICT capabilities directly enhance their competitive advantage. Their ICT capability also affects the firms’ competitive agitlity indirectly by mediating their business agility. This study infers that if small business firms would like to enhance their supply chains and customer relationship management, they should adopt ICT as a tool to transform their businesses. This transformation improves small firms’ competitiveness levels because it allows them to manage all their customers. Meanwhile, the small business firms could enhance their agility due to their suppliers’ closeness. This means that the small business firms have posited the concepts and philosophy suggested by the resources dependent theory.

中文翻译:

在印度尼西亚建立中小型企业的竞争优势和服装零售商的组织敏捷性:信息通信技术的作用是最初的触发因素

信息和通信技术(ICT)的使用可以使中小型企业(SME)能够占领未来的潜在市场。这项研究调查了ICT的使用如何影响企业的敏捷性并最终以他们的竞争优势结束。换句话说,本研究考察了企业的ICT能力如何直接增强其竞争优势。他们的ICT能力还通过调解其业务敏捷性而间接影响了公司的竞争敏捷性。这项研究推断,如果小型企业希望改善其供应链和客户关系管理,则应采用ICT作为改变其业务的工具。这种转变提高了小公司的竞争力,因为它使他们能够管理所有客户。与此同时,由于供应商的亲密关系,小型企业可以提高敏捷性。这意味着小型企业已经提出了资源依赖理论所提出的概念和哲学。
更新日期:2019-04-22
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