Abstract This paper gives a methodology to estimate the generalized costs of end-consumers visiting any retailer. The attractiveness and utility of retailers for end-consumers have been calculated based on their possible generalized costs according to their choice. According to the developed model, analysis of the consumer market visiting all shops in the described zone has been made. Research provides explanation of generalized costs of end-consumers. Generally, the utility function of end-consumers visiting retailers depends on the price and non-price factors. The regression models describing the time spent on transit to a retailer and inside of it provide monetary assessment of costs associated with the purchase process. The monetary level of fatigue was evaluated using the calories spent during the purchase process. The attractiveness of the retailer in an urban zone was assessed as an inverse function of the generalized costs.

中文翻译：

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基于最终消费者的广义成本评估零售商的效用

摘要本文提出了一种方法来估算最终消费者拜访任何零售商的一般成本。零售商对最终消费者的吸引力和效用是根据他们根据自己的选择可能产生的广义成本来计算的。根据开发的模型，对访问所述区域中所有商店的消费市场进行了分析。研究为最终消费者的一般成本提供了解释。通常，最终消费者拜访零售商的效用函数取决于价格和非价格因素。回归模型描述了运输到零售商所花费的时间，并在其内部提供了与购买过程相关的成本的货币评估。使用购买过程中所消耗的卡路里来评估疲劳程度。