In this article, we examine discourses of entrepreneurship manifest in selected textbooks used in South African primary schools in the postapartheid era. While an attempt was made to purge school textbooks of discriminatory subject matter, the extent to which new powerful discourses have replaced apartheid ideology remains unknown. There is little dispute that school textbook content communicates subliminal messages about the world. Using critical discourse analysis, we reveal constituted and constitutive ideology at work in the textbooks under study. A dominant discourse that emerged was that individuals in society are responsible for their own economic sustainability despite prevailing and historic conditions of oppression and subjugation, and that entrepreneurship is a readily viable way to achieve economic emancipation because it naturally leads to wealth creation. It communicates as a subtle yet deliberate attempt by the state to displace its responsibility for the economic welfare of the individual citizen. The textbooks uncritically legitimate the values of the neoliberal market system. In this paper, we urge the development of a heightened sensitivity when teacher educators, teachers, and learners engage with such ideological persuasions.

中文翻译：

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幻觉症：在南非学校教科书中传达对企业家精神的幻想

在本文中，我们研究了种族隔离时代后南非小学使用的精选教科书中关于企业家精神的论述。尽管试图清除歧视性主题的学校教科书，但新的有力话语取代种族隔离意识形态的程度仍然未知。学校教科书的内容传达有关世界的潜意识信息，这一点毋庸置疑。通过批判性话语分析，我们在所研究的教科书中揭示了工作中的构成性和构成性意识形态。出现的一种占主导地位的论述是，尽管受到压迫和压迫的普遍和历史条件的影响，社会中的个人仍应为自己的经济可持续性负责，企业家精神是实现经济解放的一种容易可行的方法，因为它自然会带来财富的创造。它传达出国家微妙而蓄意的企图，以取代其对公民个人经济福利的责任。这些教科书不加批判地使新自由市场体系的价值合法化。在本文中，我们敦促在教师教育者，教师和学习者进行这种意识形态说服时提高敏感性。