The past decade has seen growing influence of multimodality over writing for academic journals, as well as an overall lack of research attention. In our analysis reported in this paper, we position academic journals as a text space where genres such as research articles are accommodated. We focus our analysis on examining communicative purposes of academic journal writing, a defining feature of genre often used for speedy identification of change in the field. Drawing from the related work on framing (Andrews, 2013) and context (Van Dijk, 2008), we developed an analytic framework that can help capture and delineate communicative purposes, and then used it to conduct a single case analysis of a longstanding open-access academic journal, Kairos. Our analysis suggests that communicative purposes of academic journal publishing are rapidly diversifying alongside multimodality inclusion to facilitate scholarship transaction, not only among the academia but also with the public. We suggest that further studies be undertaken to invigorate this area of research by incorporating larger database or other methods, to provide more nuanced theoretical and pedagogical scrutiny.

中文翻译：

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向多模式过渡的过程中改变学术期刊写作的交际目的

在过去的十年中，多模式对学术期刊写作的影响越来越大，并且总体上缺乏研究关注。在本文报告的分析中，我们将学术期刊定位为文本空间，以容纳研究文章等类型。我们将分析重点放在检查学术期刊写作的交流目的上，这是流派的定义特征，通常用于快速识别该领域的变化。我们从框架（Andrews，2013）和语境（Van Dijk，2008）的相关工作中汲取了经验，我们开发了一个分析框架，可以帮助捕获和描述交流的目的，然后将其用于对长期开放的案例进行单案例分析。访问学术期刊Kairos。我们的分析表明，学术期刊出版的传播目的正在迅速多样化，同时采用多种形式纳入，不仅促进学术界之间，而且也促进公众之间的奖学金交易。我们建议通过合并更大的数据库或其他方法进行进一步的研究，以激发这一研究领域的活力，以提供更为细致的理论和教学研究。