Interest in genre analysis is far from declining. Just as information technology is moulding communication and how people communicate in the twenty-first century, scientific communities, academic members and other knowledge-dissemination means are also changing. Because academic and professional genres are not an exception, the impact of visual information on scientific communication is rendering multimodal analysis an increasingly necessary aspect for genre analysis to consider. This book responds to this new reality in the sense that it presents a multimodal genre analysis of academic poster presentations at conferences. The study aims to explore the textual and visual metadiscourse strategies used by poster presenters in order to make their research clear and to interact and engage with their readership. Due to the inexistence of reliable and representative data of the academic poster genre, a corpus of 120 posters from three disciplines (Law, Clinical Psychology and High Energy Particle Physics) had to be created by the author to find out whether there were any cross-disciplinary differences in the linguistic and visual metadiscursive resources of this rather under-researched genre.

中文翻译：

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海报中的元话语既是文字的又是视觉的

对体裁分析的兴趣远没有下降。就像信息技术正在塑造交流以及人们在21世纪的交流方式一样，科学界，学术成员和其他知识传播手段也在发生变化。由于学术和专业体裁也不例外，视觉信息对科学传播的影响使得多模式分析成为体裁分析中越来越需要考虑的方面。从某种意义上说，这本书回应了这个新现实，它对会议上学术海报的呈现进行了多模式流派分析。这项研究旨在探索海报发布者使用的文本和视觉元话语策略，以使他们的研究清晰并与读者互动和互动。