In this study I aim to define and compare lesbian, gay, bisexual, and queer (LGBTQ) media representation in Hungary and Ireland. The analysis was carried out on television reports about the Pride Parade. News reports were analyzed between 2009 and 2016 on two Hungarian (M1 and RTL Klub) and one Irish (Raidio Teilifis Eireann) television channel. The bases of the comparison were the differences in political discourse and the level of acceptance of LGBTQ people. To analyze this media portrayal, two methods were used: code-based content analysis, and critical discourse analysis. With the two methods, the media frames in which Pride was represented could be defined. RTE turned out to be the most accepting of the media under analysis, while RTL Klub emphasized the support of multinational companies, celebrities, and ambassadors for Pride. From 2014, the latter channel’s frame shifted towards sensitization. M1’s framing was the least accepting; by 2013 the distant representation had become hostile and explicitly alienating.

中文翻译：

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Pride Parade 在匈牙利和爱尔兰的媒体表现比较

在这项研究中，我的目标是定义和比较匈牙利和爱尔兰的女同性恋、男同性恋、双性恋和酷儿 (LGBTQ) 媒体代表。分析是根据有关骄傲游行的电视报道进行的。2009 年至 2016 年期间，我们对两个匈牙利（M1 和 RTL Klub）和一个爱尔兰（Raidio Teilifis Eireann）电视频道的新闻报道进行了分析。比较的基础是政治话语的差异和对​​ LGBTQ 人群的接受程度。为了分析这种媒体描述，使用了两种方法：基于代码的内容分析和批判性话语分析。使用这两种方法，可以定义表示 Pride 的媒体框架。事实证明，RTE 是被分析媒体接受度最高的，而 RTL Klub 则强调跨国公司、名人和大使对 Pride 的支持。从 2014 年开始，后一个通道的框架转向敏化。M1的取景是最不接受的；到 2013 年，遥远的代表变得充满敌意和明显的疏远。