This analysis used Peirce's triadic approach to interpret 58 public depictions of women during the two world wars. The images, appearing in government posters or as ads and illustrations in U.S. magazines and newspapers, endeavored to convey the seriousness of the war effort and mobilize audiences to support it. Aligned in five thematic clusters (competence, domesticity, heterosexual attraction, beauty maintenance, and romantic longing), many invited polysemy through discrepant visual and verbal cues aimed at different audiences. Women as viewers and as objects of representation were addressed in the context of both citizenship and consumption. The analysis explicates ideological points about wartime gender relations and points to the objectification of women's bodies as implied sexual rewards for product purchase in WWII.

中文翻译：

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女性化、胜任、顺从：对第一次世界大战和第二次世界大战期间美国战时说服性信息中女性描述的多模态分析

该分析使用 Peirce 的三元方法来解释两次世界大战期间对女性的 58 次公开描述。这些图像出现在政府海报或美国杂志和报纸的广告和插图中，努力传达战争努力的严肃性并动员观众支持它。在五个主题集群（能力、家庭生活、异性恋吸引力、美容保养和浪漫渴望）中，许多人通过针对不同受众的不同视觉和语言线索邀请多义词。作为观众和代表对象的妇女在公民身份和消费的背景下都得到了解决。该分析阐明了关于战时性别关系的意识形态观点，并指出了女性身体的客观化作为二战中购买产品的隐含性奖励。