This research examines gendered surveillance on Instagram. The hashtag serves as an affordance across platforms, and this work expands on the literature of the rhetorical functions of hashtags. Rather than focusing on the hashtag itself as the problem, I instead use it as a lens to examine an extant social issue that is beginning to receive attention from the growing body of feminist surveillance research. When Instagram allows certain terms and hashtags to flourish for weeks, months, and even years without removal, this type of rhetoric and image combination functions to socially isolate a particular group in a heteronormative and nonconsensual way that reproduces existing inequalities. Instagram (and also Facebook who owns it) has the opportunity to promote whatever content it chooses and to put forth whatever narrative or rhetorical formation of the world it wants to see. What world does Instagram want?

中文翻译：

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Instagram和性别监控：查看标签的方式

这项研究检查了Instagram上的性别监控。主题标签可作为跨平台的功能，并且这项工作在主题标签的修辞功能文献上得到了扩展。我不是将主题标签本身作为问题，而是将其作为一个镜头来研究一个现存的社会问题，该问题已开始受到越来越多的女权主义监视研究机构的关注。当Instagram允许某些术语和标签在不删除的情况下持续数周，数月甚至数年时，这种修辞和图像组合功能将以异类规范和非共识的方式在社会上隔离特定的群体，从而再现现有的不平等现象。Instagram（还有拥有它的Facebook）有机会宣传其选择的任何内容，并提出其想要看到的世界的任何叙事或修辞形式。Instagram想要什么世界？