Abstract The purpose of this research is to investigate the effects of perceived value dimensions (i.e., economic value, hedonic value, symbolic value, and social value) on behavioral intent to engage in collaborative consumption from the perspective of Generation Y. Furthermore, this research aims to investigate the mediating effect of young consumers’ attitude toward collaborative consumption on the relationship between perceived value dimensions and behavioral intent to engage in collaborative consumption. Research findings suggest that specific dimensions of perceived value (economic, hedonic, symbolic, and social) have different direct effects on young consumers’ behavioral intention to engage in collaborative consumption services. Regarding the mediating role of consumers’ attitude toward collaborative consumption, it was found that the mediating effect takes place only in the symbolic value-behavioral response link. Given the paucity of research focusing specifically on collaborative consumption from the perspective of Generation Y, this study provides new and useful insights for researchers and managers.

中文翻译：

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分享是关怀，千禧世代关心：通过互联网一代的眼中的协作消费

摘要这项研究的目的是从Y代的角度研究感知价值维度（即经济价值，享乐价值，符号价值和社会价值）对参与合作消费的行为意图的影响。目的是调查年轻消费者对合作消费的态度对感知价值维度与参与合作消费的行为意图之间的关系的中介作用。研究发现表明，感知价值的特定维度（经济，享乐，象征和社会）对年轻消费者参与协作式消费服务的行为意图具有不同的直接影响。关于消费者态度对协同消费的中介作用，发现中介作用仅在象征性的价值-行为响应链接中发生。鉴于从Y代的角度来看，研究主要集中在协作消费上的研究很少，该研究为研究人员和管理人员提供了新的有用的见解。