Abstract The purpose of this paper is to investigate the impact of different forms of innovation on firm growth, in terms of sales. A total of 278 samples were collected from SMEs in the manufacturing, service and trade industries throughout Kosovo. The data were analysed using a logistic regression analysis. The findings confirm the hypotheses that marketing innovation is positively associated with firm growth, while new to the firm products is negatively associated with firm growth. Other innovation attributes have resulted with non-significance value. The findings in this study can be useful for theoretical discussion, as well as for policy formulation related to introduction of innovation and SMEs development considering that innovation is critical factor in today’s market and competition. Further studies should look into how SMEs could investigate over time from the initial stage to the full development of innovation.

中文翻译：

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小企业的创新类型和销售增长：来自科索沃的证据

摘要本文旨在研究销售方面不同形式的创新对公司增长的影响。从整个科索沃的制造业，服务业和贸易业的中小企业中收集了总共278个样本。使用逻辑回归分析分析数据。这些发现证实了以下假设：营销创新与公司增长呈正相关，而新产品对公司增长则与负相关。其他创新属性也带来了不重要的价值。考虑到创新是当今市场和竞争的关键因素，本研究的结果对于理论讨论以及与引入创新和中小企业发展有关的政策制定很有用。