Abstract The central theme in this article is Consumer Social Responsibility (CnSR) in the context of sustainable water consumption at home. In this paper, a conceptual SEM model will be tested based on the Theory of Planned Behaviour. This model focuses on the role of trust mediated by CnSR attitude, in influencing water conservation behaviour. Using a sample of 493 respondents, SEM analysis results show that trust in water companies and general trust disposition have significant effect on CnSR attitude. Attitude is approached via environmental, economic and social angle, covering three (triple) mentioned domains of sustainability each with an associated minimum (bottom) required level (line) also known as the Triple Bottom Line (TBL).

中文翻译：

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家庭用水中信任在采纳消费者社会责任行为中的作用

摘要本文的主题是在家庭可持续用水的背景下的消费者社会责任（CnSR）。本文将基于计划行为理论对概念性SEM模型进行测试。该模型侧重于以CnSR态度为中介的信任在影响节水行为中的作用。SEM分析结果使用493名受访者的样本表明，对自来水公司的信任和一般信任的处置方式对CnSR态度具有重要影响。态度是通过环境，经济和社会角度来探讨的，涵盖了提到的三个（三重）可持续性领域，每个领域都有相关的最低（最低）要求水平（线），也称为三重底线（TBL）。