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A hybrid model of factors affecting adoption of mobile banking technology between customers of Iranian banks
Serbian Journal of Management Pub Date : 2019-01-01 , DOI: 10.5937/sjm14-13429
Bagher Nour , Milad Soltani

This study aims at providing a hybrid model of mobile banking adoption in the banking industry of Iran. Based on reviewing the models of technology adoption, the main effective factors were divided into four general categories including personal, social, organizational and technological factors. The population of the study consisted of the customers of public banks. With regard to the infinity of the population, based on Morgan table, 384 customers were selected as the sample of the study. A standard questionnaire was used to collect the required data for all the research variables. The research hypotheses were tested using structural equation modeling and based on AMOS software. The results show that some personal, social, organizational and technological factors have a positive significant effect on perceived usefulness and perceived ease of use of mobile banking. Perceived usefulness and perceived ease of use have a positive significant effect on the attitude towards mobile banking. In addition, the positive significant effect of attitude towards the use of mobile banking on the tendency to use mobile banking and vice versa was confirmed.

中文翻译:

影响伊朗银行客户采用移动银行技术的因素的混合模型

本研究旨在提供一种在伊朗银行业采用移动银行的混合模型。在回顾技术采用模型的基础上,将主要影响因素分为四类,包括个人因素、社会因素、组织因素和技术因素。研究对象包括公共银行的客户。针对人口的无限性,根据摩根表,选取384名客户作为研究样本。使用标准问卷收集所有研究变量所需的数据。使用结构方程模型并基于 AMOS 软件对研究假设进行了测试。结果表明,一些个人的、社会的、组织和技术因素对移动银行的感知有用性和感知易用性有显着的积极影响。感知有用性和感知易用性对手机银行态度有显着正向影响。此外,使用手机银行的态度对使用手机银行的倾向有显着正向影响,反之亦然。
更新日期:2019-01-01
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